I’m Todd O’Hara and I’m the Chief Commercial Officer at TracPlus.
I lead our product, commercial and partnership strategy globally, with responsibility for how TracPlus supports and advances the use of data across aerial wildfire management.
At TracPlus, we work across agencies, operators and partners to support more connected and consistent use of operational data across planning, live operations and post-incident analysis.
Our role is to help organizations operate with greater clarity and confidence as wildfire response becomes more complex and more interconnected.
Todd O’Hara
My focus is on ensuring TracPlus continues to play a leadership role in that evolution, supporting safer operations, clearer decision-making and better outcomes at scale.
At its core, our aerial firefighting solution provides a real-time, shared operational picture of what aircraft are doing before, during and after a fire.
That includes live aircraft tracking, verified drop and fill intelligence, flight activity context and post-mission analytics.
We are also linking in with other systems to help with flight readiness, maintenance planning and crew training monitoring.
One thing that makes TracPlus different is that we’re hardware-agnostic and software-focused.
We integrate with virtually every aircraft tracking system already in use, standardize that data, and turn it into operational intelligence that agencies and operators can actually use.
Rather than just presenting information, our focus is on delivering insight that supports coordination, accountability and continuous improvement across aerial firefighting programs.
Wildfires don’t happen where connectivity is convenient, so our systems are designed to operate reliably in remote, rugged and infrastructure-poor environments.
We rely heavily on satellite communications and then intelligently layer in other data sources- such as ADS-B, cellular and aircraft systems- when they’re available.
Todd O’Hara
From an operational perspective, this means decision-makers have confidence that the system is there when they need it most.
In dynamic, high-risk environments, trust in the platform is essential, because operational decisions depend on it and conditions can change rapidly.
FireFlyte is built on our decades of tracking experience and provides the operating system for aerial firefighting agencies.
It extends our real-time operational picture by providing verified, defensible data about how aerial firefighting assets are actually being used at an agency level.
From a safety perspective, it enables consistent visibility across fleets and operations.
From an operational and financial perspective, it provides clarity around utilization, effectiveness and compliance- using facts rather than assumptions.
That combination allows agencies and operators to better understand performance, demonstrate accountability and support informed decision-making across their programs.
Aerial firefighting represents a significant public and private investment and that investment is under increasing scrutiny.
Avoiding the financial dimension doesn’t make operations more mission-focused- it actually makes them harder to defend.
Todd O’Hara
When agencies and operators understand their costs and performance clearly, they’re better positioned to justify funding, optimize resources and protect long-term capability.
Clear financial visibility supports safer operations, stronger accountability and more sustainable wildfire response over time.
Wildfire response is inherently multi-agency and multi-jurisdictional.
When everyone is working from different data sets or delayed reports, coordination suffers. This is why the common operating picture is so important.
By offering the ability for data sharing, controlled by each organization, TracPlus helps create a true common operating picture.
Agencies, operators and partners can see the same verified information at the same time, reducing guesswork and duplication and enabling more coordinated and confident response.
Our focus for 2026 is to continue working closely with the wildfire industry to make operations safer, more connected and more effective- using data in ways that genuinely matter.
We’ll keep collaboration and interoperability at the forefront as we work with agencies, operators, and partners to deliver the best possible single operating picture.
Todd O’Hara
A key part of this is helping organizations realize the value of what they already have but may not yet be managing optimally and providing tools that make complex decisions faster and easier.
Ultimately, our goal is to support better outcomes at scale- so organizations can operate more effectively, decision-makers have greater confidence and the people doing this work can do the best job possible and get home safely at the end of the day.
