Rescue Retriever, the providers of a smoke detector specifically designed to save pets in house fires, has launched a Kickstarter campaign for its new product FireTag.
This collar attachment is designed to help firefighters quickly and easily locate pets during the chaos of house fires, designed to improve the chances pets are rescued safely.
According to Rescue Retriever, every year, more than 40,000 pets are tragically lost in house fires, primarily because animals instinctively hide during emergencies.
While traditional smoke detectors effectively alert residents, pets remain vulnerable, hidden in hard-to-find places, compounded by heavy smoke and confusion.
When paired wirelessly with the Rescue Retriever Gen 2 smoke detector, the FireTag activates a high-intensity strobe light attached to your pet’s collar as soon as smoke is detected, increasing visibility on the exact location of your pet during rescue operations.
CEO Rusty Tussing shared: “We launched Rescue Retriever in 2023 and have successfully protected thousands of families’ pets.
“But for us, it’s not enough. We wanted to improve the speed and accuracy with which firefighters on the ground are able to locate and rescue every pet. FireTag is our solution.”
FireTag is a lightweight, low-profile design compatible with most standard pet collars. The waterproof, chew-resistant and durable construction make it sustainable for everyday wear.
In the event of a fire the wireless activation is triggered by the Rescue Retriever making a high-intensity strobe visible through dense smoke.
It also features an optional GPS slot compatible with Apple AirTag or Android trackers. No apps, WiFi, or regular charging required. It’s built specifically for real emergencies.
Rescue Retriever, the providers of a smoke detector specifically designed to save pets in house fires, has launched a Kickstarter campaign for its new product FireTag.
