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Reliant Fire Apparatus expands Pierce dealership to cover all of Wisconsin

December 9, 2024

Expansion of Reliant Fire Apparatus’ dealership territory

Pierce Manufacturing Inc., part of Oshkosh Corporation, announced that Reliant Fire Apparatus has expanded its exclusive Pierce dealership territory to include all of Wisconsin.

Previously, the dealership covered southern Wisconsin and Iowa.

Founded in 1994, Reliant Fire Apparatus is headquartered in Slinger, Wisconsin, and operates an additional facility in Des Moines, Iowa.

The company specializes in fire apparatus sales and services, providing expertise and support to fire departments in the region.

“For the past thirty years, Reliant Fire Apparatus has set the standard for reliable service and customer care,” said Bob Schulz, president of Pierce Manufacturing.

“Their team embodies the values Pierce is known for: integrity, innovation, and a commitment to empowering fire departments to serve their communities.”

Enhanced customer service capabilities

Reliant Fire Apparatus offers comprehensive service solutions to fire departments.

These include preventive maintenance, pump testing, routine and emergency repairs, and mobile service capabilities.

The company’s Slinger facility features a state-of-the-art service center designed to provide efficient and effective support.

With the expansion, Reliant Fire Apparatus plans to enhance service delivery through faster response times and increased resources.

CEO Brett Krueger emphasized the company’s focus on customer trust and support: “Reliant embodies a customer-first approach by delivering prompt, responsive, and dependable sales and service support through our dedicated team.

“We are excited to strengthen this commitment across Wisconsin as we continue to grow our partnership with Pierce Manufacturing.”

Plans to support expanded coverage

As Reliant integrates the newly acquired territory, the company plans to recruit additional team members and deploy more Pierce-certified technicians.

These efforts aim to ensure that every fire department in Wisconsin receives comprehensive support.

Reliant Fire Apparatus said it will continue prioritizing the needs of fire departments through its customer-focused approach, supported by its expanded resources and expertise.

Reliant Fire Apparatus expands dealership in Wisconsin: Summary

Reliant Fire Apparatus, a Pierce Manufacturing dealer since 1994, has expanded its dealership territory to cover all of Wisconsin, in addition to its existing coverage of southern Wisconsin and Iowa.

The company plans to enhance its customer service capabilities with additional resources and personnel while maintaining its commitment to supporting fire departments effectively.

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