Pasadena Private Lending Inc., an affiliate of Pasadena Private Financial Group, has announced its financial contribution and active partnership with Build Back Dena: The Business Resilience Project, a coordinated effort to support local businesses in Pasadena and Altadena affected by the Eaton Fire earlier this year.
Build Back Dena is led by a coalition of public and private partners—including the Altadena Chamber of Commerce, Pasadena Chamber of Commerce, Pasadena Economic Development, the Eaton Fire Collaborative and community leaders.
Build Back Dena is a long-term campaign designed to help impacted small businesses survive, adapt and eventually thrive again through access to capital, mentorship, infrastructure support and strategic planning resources.
As part of its commitment to its home community, Pasadena Private Lending has partnered with Hope Ventures to provide targeted financial resources and business advisory support to entrepreneurs navigating the recovery.
Iain A. Whyte, Founder & Chief Executive Officer of Pasadena Private Lending said: “We’re not just here to lend capital—we’re here to lend strength.
“Our roots are in this community and we believe in showing up when it matters most. Rebuilding from a disaster like the Eaton Fire will take years and we are committed to standing shoulder-to-shoulder with the businesses, families and leaders shaping that future.”
Through this partnership, Pasadena Private Lending intends to help ensure recovery efforts are not just about rebuilding what was lost, but about creating a stronger, more resilient small business ecosystem that can weather future challenges.
This includes tailored workshops, financial literacy initiatives, creative lending programs and access to new growth capital—particularly for those historically underserved in traditional recovery frameworks.
Pasadena Private Lending has announced its partnership with Build Back Dena: The Business Resilience Project.
