The National Fire Protection Association (NFPA) is returning to Daytona International Speedway this week with NASCAR driver Joey Gase to promote the importance of safety codes and standards.
Gase will carry NFPA messaging on the No. 44 car during the Coke Zero Sugar 400 on August 29, 2026. The race is scheduled to begin at 7:30 p.m. ET at Daytona International Speedway.
The sponsorship supports NFPA’s ‘Safety Doesn’t Happen By Chance’ campaign, a public awareness initiative designed to show how codes and standards help safeguard homes, workplaces, public spaces, and major events.
“This race gives us an incredible opportunity to reach fans with a message that extends far beyond the track,” said Lorraine Carli, NFPA vice president of Outreach and Advocacy. “From the wiring in your home to the exits in your office, safety codes and standards work around the clock to protect you. Through our ongoing sponsorship of Joey Gase, we’re bringing these invisible protections to light and reminding racing fans why they matter.”
NFPA’s partnership with Gase began in 2023 and has focused on taking fire and life safety messages directly to racing audiences across the United States.
The organization said the campaign comes as established code development processes face growing pressure from special interest groups seeking to bypass the rigorous, consensus-based approach that has helped advance safety for decades.
By raising awareness of how safety codes and standards are developed and applied, NFPA aims to build greater public understanding of the systems that support everyday safety. The nationally televised race will give the association an opportunity to share that message with millions of NASCAR fans.
