FSJA Red

Lakeland Fire + Safety completes $25 million acquisition of Veridian

December 17, 2024

Acquisition strengthens Lakeland’s fire services portfolio

Lakeland Fire + Safety has completed the acquisition of U.S.-based Veridian in an all-cash transaction valued at approximately $25 million.

The purchase, financed through Lakeland’s revolving credit facility with Bank of America, includes post-closing adjustments and customary holdbacks.

Veridian, headquartered in Des Moines, Iowa, specializes in firefighter protective apparel, including fire and rescue garments, gloves, and boots.

The company generates around $21 million in annual revenue and employs approximately 150 people.

Expanding market share in the U.S. and Latin America

The acquisition positions Lakeland to expand its market share in the U.S. and Latin America by leveraging Veridian’s loyal customer base.

The integration of Veridian’s products offers new opportunities for cross-selling other Lakeland offerings, such as Pacific helmets and Jolly boots.

Lakeland also benefits from Veridian’s U.S.-based manufacturing capabilities, which enhance sales and distribution networks for fire services.

Jim Jenkins, President, CEO, and Executive Chairman of Lakeland, said: “With an outstanding reputation for quality and a loyal following among firefighters, Veridian brings a strong brand and high-quality U.S. manufacturing capabilities to Lakeland’s portfolio of safety products.”

Enhanced manufacturing and supply chain capabilities

Veridian’s manufacturing operations will bolster Lakeland’s existing supply chain infrastructure.

The combination of U.S.-based manufacturing with Lakeland’s global production and supplier partnerships will strengthen the company’s ability to deliver high-performance protective products.

Jenkins emphasized the strategic benefits, stating: “This acquisition enhances Lakeland’s head-to-toe fire service portfolio offering, and expands our market share in the United States, the world’s largest fire services market, as well as Latin America.”

Leadership continuity and future growth

Veridian’s owner and president, Bill Van Lent, will remain with the company in his current role.

Van Lent has been recognized for his leadership in building Veridian into a respected fire services sales and manufacturing organization since acquiring the company in 1999.

He expressed confidence in the partnership: “Lakeland Fire + Safety shares our passion for protecting our heroes, and I’m thrilled that Veridian is joining the Lakeland family.”

Van Lent added that Lakeland’s commitment to quality and customer service would support Veridian’s continued growth.

Lakeland Fire + Safety completes $25 million acquisition of Veridian: Summary

Lakeland Fire + Safety has acquired firefighter protective apparel manufacturer Veridian for approximately $25 million in an all-cash deal.

The acquisition enhances Lakeland’s market presence in the United States and Latin America, leveraging Veridian’s loyal customer base and U.S.-based manufacturing capabilities.

Veridian, headquartered in Des Moines, Iowa, employs 150 people and generates $21 million in annual revenue.

The deal strengthens Lakeland’s fire services portfolio and improves its manufacturing and supply chain operations.

Veridian’s president, Bill Van Lent, will continue in his role, supporting future growth under Lakeland’s leadership.

Read Next

Subscribe Now

Subscribe