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Kidde launches Living Jingle campaign to promote fire safety

October 9, 2024

Kidde introduces new phase of Cause For Alarm campaign

As reported by Kidde, a fire safety company with over a century of experience, the next phase of the Cause For Alarm campaign aims to encourage families to prioritize fire safety.

The campaign addresses a common misconception, with 40% of people believing that a home fire is less likely than winning the lottery or being struck by lightning.

However, over 1,000 people, including children, have died in house fires in North America this year.

To raise awareness, Kidde is introducing the Living Jingle, a new initiative featuring the voices of children who have survived house fires.

These personal stories highlight the real risk that fire poses to families, encouraging others to take fire safety seriously.

The campaign’s resources, including fire safety toolkits, are available on CauseForAlarm.org and its Canadian counterpart, CauseForAlarm.org/Canada.

Jordin Sparks joins Cause For Alarm campaign

Kidde’s campaign has garnered support from musician and mother Jordin Sparks, who emphasizes the importance of using music as a tool to promote fire safety conversations.

Sparks said: “Music is a powerful communication and memory tool that can spark emotions and really drive home important messages.

Knowing there are young kids all over that have survived house fires inspired me to talk with my son about this topic.”

Sparks’ involvement aims to amplify the campaign’s message, empowering families to discuss fire safety.

She expressed admiration for the children who shared their stories, noting their bravery and willingness to help others by raising awareness of fire risks.

The importance of working smoke alarms

Kidde’s campaign also reinforces the importance of having functioning smoke alarms in homes.

Isis Wu, President of Global Residential Fire & Safety at Carrier, stated: “The Cause For Alarm campaign continues to shine a light on the importance of having working smoke alarms and practicing home fire safety.”

Wu highlighted the campaign’s focus on inspiring conversations about fire safety and the need for early prevention measures.

The Living Jingle aims to make a lasting impact on families by emphasizing the emotional toll that house fires can take, particularly on children.

This initiative is part of Kidde’s broader effort to make homes safer through public awareness.

How to get involved in the campaign

As part of the Cause For Alarm initiative, Kidde is encouraging people to share The Living Jingle on social media using the hashtag #CauseForAlarm and tagging @KiddeFireSafety.

Additionally, those who purchase a Kidde smoke alarm in the U.S.

from September through November 2024 will contribute to a $1 donation for alarm donations up to $1,000,000 in retail value for communities in need.

Families can also access fire safety materials, including children’s books and multilingual toolkits, to help spark essential conversations about fire safety at home.

These resources are available through Kidde’s website to further support fire prevention efforts.

Kidde launches Living Jingle campaign to promote fire safety: Summary

Kidde has launched the Living Jingle as part of its Cause For Alarm campaign to raise fire safety awareness.

The initiative features the voices of children who survived house fires and aims to encourage families to prioritize fire prevention.

Jordin Sparks, a musician and mother, has joined the campaign to amplify its message.

The campaign also emphasizes the importance of working smoke alarms and aims to provide fire safety resources to families across North America.

Participants can share the campaign on social media and contribute to alarm donations through purchases at participating retailers.

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