Hurst Jaws of Life partner with Shur to expand training

September 11, 2025
Hurst Jaws of Life partner with Shur to expand training

Hurst Jaws of Life, an IDEX Fire & Safety brand has announced a partnership with Shur Sales And Marketing to expand firefighter training, education and tool support across the West Coast.

This collaboration enhances access to life-saving rescue equipment and reinforces a shared commitment to firefighter readiness and community safety.

Utilizing Hurst’s proprietary battery platform, the partnership will equip firefighters with advanced tools designed for peak performance in the most demanding environments.

President, IDEX Fire & Safety, Brian Houk’s statement

Brian Houk, President of IDEX Fire & Safety commented: “Firefighters deserve equipment that’s as reliable as they are.

“This opportunity with Shur Sales And Marketing expands hands-on training opportunities for first responders and gives them access to the most advanced rescue tools available.”

Features of the partnership

Through this partnership, firefighters will gain access to expanded training and education opportunities, like the upcoming Firefighter Grid Iron Safety Summit and local support by Shur Sales And Marketing team of about 60% of retired firefighters with more than 30 years of trusted relationships in the field.

Hurst brings tool innovation with its proprietary battery technology, purpose-built for extraction tools to deliver maximum performance in rescue scenarios.

The battery is IP68-rated to operate fully submerged in both fresh and salt water, maintains full functionality in extreme cold down to -20°C (-4°F) and features an on-tool charge indicator, external status button and integrated light to support low-visibility operations.

Integrated with Captium 2.0, it also provides over-the-air firmware updates and proactive battery health monitoring, ensuring firefighters have reliable, cutting-edge tools when they need them most.

CEO, Shure Sales and Marketing, Ken Bush’s statement

Ken Bush, CEO at Shur Sales and Marketing explained: “Firefighters face unpredictable situations every day, which makes proper training and tools critical in life-or-death situations.

“We’re proud to partner with Hurst to strengthen local support by providing access to training and equipment for the toughest conditions.”

Through a shared commitment to firefighter safety, Hurst Jaws of Life and Shur Sales And Marketing are committed to ensuring first responders have the training, support and technology they need to save lives when it matters most.

Shur and Hurst Jaws of Life partner to expand firefighter education: Summary

Hurst Jaws of Life, an IDEX Fire & Safety brand has announced a partnership with Shur Sales And Marketing to expand firefighter training, education and tool support across the West Coast.

Read Next

Subscribe Now

Subscribe