FDNY launches new campaign celebrating diversity and dedication among its members

June 27, 2024

FDNY unveils latest “We Are FDNY” campaign

The New York City Fire Department (FDNY) has introduced the latest iteration of its “We Are FDNY” campaign, designed to highlight the diverse backgrounds and personal stories of its members.

This new poster, presented on June 25, 2024, at the Commissioner Robert O. Lowery Auditorium in FDNY Headquarters, features 24 members from various divisions and units within the department.

“When you see this mosaic of people, you will see that, despite our varied backgrounds, cultures and experiences, there’s a unifying theme that binds us together: a shared dedication and passion for helping others,” Fire Commissioner Laura Kavanagh stated.

“The ‘We Are FDNY’ campaign represents all of us. It takes the cumulative efforts and collaboration of everyone throughout the agency—from fire operations to EMS dispatch, fire prevention, facilities, technology development to fleet services—to make this the best fire department in the world.”

Emphasizing teamwork in the FDNY

Acting Chief of Department John Esposito remarked: “The ‘We Are FDNY’ poster campaign is a glimpse into our FDNY family and the many people behind the scenes far from the fire floor or medical emergencies.

“The poster is a visual representation of our teamwork and a reminder that we are at our best when we work together, supporting one another, learning from each other and building on our shared commitment to excellence and safety.”

The “We Are FDNY” campaign, which began in 2008, has featured more than 60 members in its various posters.

These posters will be displayed across all FDNY locations, including firehouses, EMS stations, training academies, and administrative offices.

Promoting inclusion and diversity

Dr. Kwame Cooper, Deputy Commissioner and Chief Diversity, Equity and Inclusion Officer, highlighted the reach and impact of the campaign: “It brings forth these amazing stories about diversity in which we find out that we have more in common than we have in terms of differences.

Each story describes our individual journeys that intersect within our common mission and vision … to serve the people of New York City.”

The campaign is widely visible throughout New York City and on social media.

Detailed stories of the 24 poster participants can be found online at joinFDNY.com/WeAreFDNY.

These stories will also be featured in the department’s monthly newsletter and across various social media platforms.

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