Acquisitions & Funding Services (AFS), founded in 1996, is one of the longest-standing independent brokers in the fire, security, alarm and integration sectors. The company has overseen approximately $1.2 billion in mergers, acquisitions and financing transactions over the past two decades, providing tailored business valuations, acquisition matchmaking and funding solutions. AFS supports business owners in structuring fair deals while allowing sellers to preserve their legacy through brand and billing continuity post-sale.

Rory Russell, president and owner of AFS for over 20 years, brings industry-specific expertise shaped by his earlier success as owner of Empire Security, a leading regional provider that generated around $5 million annually and earned AT&T’s top sales and customer service awards for three consecutive years. Under his leadership, AFS has managed multi-million-dollar transactions across the fire and life safety industries, with a focus on realistic valuation and cultural fit between buyers and sellers. Russell also holds National Burglar and Fire Alarm certifications and remains active in charitable and community initiatives, including the Lake George Association and youth-focused organisations.