In response to the recent wildfire’s in the Los Angeles area and across California, Genesis, TGR Live and the PGA TOUR are launching the California Rises initiative at the 2025 Genesis Invitational at Torrey Pines Golf Course to drive relief and recovery efforts for affected communities.
As part of the California Rises initiative, Genesis is donating $8 million in 100 tournament vehicles and cash contributions and the Tiger Woods-hosted PGA TOUR event will serve as a platform to highlight the stories of resilience and response from the community, first responders and charitable organizations.
José Muñoz, President and Global Chief Executive Officer, Genesis said: “We all want to help after the devastating wildfires.
“Southern California is our home and the location of our North American headquarters and design studio.
“We are contributing $8 million dollars in car and cash donations to support organizations instrumental in the relief and rebuilding efforts.
“Together with our partners at TGR Live and the PGA TOUR, the focus of the 2025 Genesis Invitational will be helping those affected by the wildfires through California Rises.”
Mike Antolini, Tournament Director of The Genesis Invitational commented: “The Genesis Invitational has called Los Angeles home for nearly a century and has a long-standing history of positively impacting the community.
“Although we are not at Riviera this year, we are proud to be part of California Rises in support of the relief efforts.”
Jay Monahan, Commissioner of the PGA TOUR shared his opinion: “The game of golf has always played a role in bringing people together for a common cause, and the PGA TOUR is proud to support the efforts of the California Rises initiative at The Genesis Invitational.
“We commend Genesis, Tiger Woods and TGR Live for their leadership and we are grateful to Farmers Insurance, Mayor Todd Gloria and the City of San Diego and the Century Club for their collective efforts as we relocated The Genesis Invitational to Torrey Pines.”
Inspired by the strength and hope of the Greater Los Angeles community, Genesis’ charitable initiative, California Rises, will aid in the rebuilding efforts as a result of the California wildfires that devastated the region in January.
California Rises will raise funds for the American Red Cross, World Central Kitchen, California Fire Foundation and the Genesis Inspiration Foundation.
The Genesis Inspiration Foundation, a nonprofit organization committed to connecting youth to the power of the arts, will support arts education programs at schools impacted by the fires.
Genesis will be donating 100 vehicles used by the players throughout the tournament week, valued at $7.5 million dollars, to various nonprofit organizations, including the Salvation Army – Southern California Division, ThinkWatts Foundation and the Los Angeles Fire Department Foundation.
The contributions and vehicle donations made by Genesis will exceed more than $8 million donated to wildfire relief.
The Genesis Invitational will feature a number of initiatives and activations, giving players, fans and tournament supporters an opportunity to support California Rises.
During tournament competition, every shot will have extra incentive through “Birdies for Good.”
For every birdie and eagle made during The Genesis Invitational, $300 will be donated to California Rises, with $10,000 donated should a hole-in-one occur.
Ticket fees from all tickets purchased for the 2025 tournament will be donated to the California Rises initiative and tournament attendees can purchase California Rises merchandise available at the tournament shop and Torrey Pines pro shop, with 100% of the proceeds going to charity.
Genesis, TGR LIVE and PGA TOUR launch California Rises initiative at The Genesis Invitational to support those affected by the California wildfires.
Jay Monahan, Commissioner of the PGA TOUR said the game of golf has always been able to bring people together.
